Incorporate > A Nurtured Weblog and The Back Door Effect

A Nurtured Weblog and The Back Door Effect

by: Ryan Lawrence

Last week, I found myself involved in a very familiar conversation. The owner of an online music download company wanted to know more about "those weblog things" and if he should try to incorporate one into his web site. Like many in his position, when he first heard the term blog, he chalked it up to a passing fad or something his thirteen-year-old daughter might be interested in. But, soon even he could not ignore the buzz and his curiosity peaked.

"I sort of know what a blog is," said the site owner; "But, I don't see what an online journal can do for my music download web site."

This site owner is not alone in his confusion over weblogs. Most business people are still just learning the power of weblogs and how vital they are becoming to online business. There are many benefits to having and maintaining a weblog, and if you want to know them all, you should have little trouble finding resources to educate you.

Today, however, I would like to focus on a single often overlooked beneficial aspect of having a weblog. It is what I like to call the "back door effect," and it relates to the boost a weblog can have on your site with pagerank and general overall rankings in search engines.

The back door effect works like this: let's say your main web site, the site where you want visitors to go, is mainsite.com. Your ranking for your particular keyword or words in search engines will depend on a great many variables. But, two of the most important variables can be boosted by having a weblog that links back to your main page. These two variables are pagerank and quality related inbound links. If you're still in the dark about pagerank, check out this article by Ian Rogers, http://www.iprcom.com/papers/pagerank/.

The best way to use a weblog to boost your search engine rankings is to nurture that weblog by updating it regularly with information worthy of syndication (RSS Feeds) and by getting your weblog listed in directories that rank high in pagerank, like this one, http://www.highclassblogs.com. It, like many of the blog directories, contains several different categories, so finding one that fits your particular site should not be difficult.

Study up on how pagerank works and why quality related inbound links are important to your search engine rankings. Once you understand how important these facets are, you'll see how a well-nurtured weblog can transfer ranking power to your main site through the back door.

About The Author

Ryan Lawrence has designed and optimized web sites for twelve years. He writes based on his many experiences with site owners from many different genres.

Taking Up Beading? An Amazing Variety Of Books And Beading Kits Will Help You Get Started.

by: Aldene Fredenburg

Beading looms, Russian coraling techniques, crocheted bead jewelry, beading incorporated into purses and quilts ? there are so many ways to create beaded items that it's hard to know where to start. Luckily, the Internet can bring an entire world of beading information, materials and supplies into your home. A quick search using the keyword "beading" results in hundreds of websites offering beading materials and supplies, free beading patterns, and a wealth of books for students of beading, both beginning and advanced.

For the beginner, the book Simply Beautiful Beading: 53 Quick and Easy Projects, by Heidi Boyd, offers a variety of attractive designs for jewelry and accessories, as well as projects for home d?cor. She teaches thirteen basic beading techniques, all easy to do and all of which result in beautifully made items for personal...

Taking Up Beading? An Amazing Variety Of Books And Beading Kits Will Help You Get Started.

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Broaden Bonuses for Better Business

Broaden Bonuses for Better Business

by: Todd Kenovas

Providing bonuses has emerged as an important part of the web marketer's arsenal for a fundamental reason: they get results. Since there are numerous ways to incorporate bonuses into your promotion strategy, confining yourself to one or two could be damaging your bottom line.

Consider these dozen ways (plus two extras at no cost!) to use bonuses for more productive marketing:

1. To increase web site traffic, give regular time-limited bonuses. You could also make a game of it by connecting two or more bonues together. Ensure that part one is not quite so useful without the rest of the series.

2. Offer a bonus coupon to those who purchase your product. It could be a discount on another purchase of your own product or someone elses that you have obtained through a joint venture.

3. Exchange discount coupons with other marketers to be used as announced or surprise bonuses....

Broaden Bonuses for Better Business

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Some Things Not Learned In School

Some Things Not Learned In School

by: Florie Lyn Masarate

Since most people and companies now ate turning to computers and showing off their crafts online, the probability is that many others would want to have one for themselves. Having your own website adds to the guarantee that people will be likely to visit them and get information and idea from you. With the majority of sites having their own marketing and advertising strategy, the question remains on how to best make your site attract and maintain the attention of the readers. One way of doing this is by the way of graphic designs that you put into your site.

For the graphic designers who have gone to design schools to learn their expertise, there are still many things to learn on how to go about your designs. It is important to note that not all things that you need in your chosen filed is learned in school. Some things are best learned from outside of it or from the experience you will...

Some Things Not Learned In School

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Form vs. Function (Which shall prevail?)

by: Maricon Williams

Form and function is both vital to a web design. Form is one base and function is another. Function without form is boring.
Nonetheless, even if the form is impressive yet not functional it will be disappointing. Thus, there must be a symbiotic relationship between the two in order to give life to the site.

If a site is more of a marketing tool, it must incorporate visual and multimedia images to keep its form accurate. On the other hand, it must also offer helpful content in order to convey its marketability purpose.

The first thing that designers must do is to attain a good balance. In other words, function must first be known before its form can be developed. The equilibrium is always hard to achieve. In fact, some web designers are spending several years in order to perfect the form and function.

Equilibrium between balance and form is a must. However, the...

Form vs. Function (Which shall prevail?)

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How Your Golf Driver Swing Can Have More Power

How Your Golf Driver Swing Can Have More Power

by: Mike Pedersen

A golf driver swing that is lacking in power has a couple of issues that need to be addressed.
A golf driver swing is slightly different than your other clubs...but needs to have the same sequence of motion and body position at impact to produce more power and distance of the tee.

Most golfers swing outside their physical capabilities resulting in lost yardage and accuracy.

Has this ever happened to you?

You step up on a long par 4 or a par 5 and tell yourself you?re going to get their in two.
What did you do differently on the tee to achieve it?
Did you swing harder?
If so, what was your result?

The first issue to cover with your golf driver swing is your range of motion, especially on your backswing.
Can you make a 90 degree shoulder turn with minimal tension? Most older golfers don?t even come close. ...

How Your Golf Driver Swing Can Have More Power

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Destination Wedding - Maui?s Maluaka Beach Park

by: Diane Page

A couple seeking a truly magical wedding may opt for a destination wedding on the beautiful Maluaka Beach in Maui.
Maluaka Beach is an ideal location for a destination wedding because it offers the picturesque scenery of a typical beach that is also adjacent to a beautifully landscaped park and picnic area that is ideal for the reception of your destination wedding.
The landscaped area serves as a wonderful place for the guests to convene and mingle after the wedding.

The couple may wish to incorporate the location of their destination wedding into the jewelry they exchange as they exchange their vows.
A destination wedding on a tropical beach is the perfect opportunity to incorporate beach glass jewelry into the theme of the wedding.
Beach glass jewelry is created from discarded materials that are pounded and smoothed by the waves and sand until...

Destination Wedding - Maui?s Maluaka Beach Park

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5 Secrets to Building a Successful Internet Business

by: Jan Peterson

Everyday I talk with people who want to get started on the internet with their own business. But the whole process seems a mystery to them whether they have an affiliate marketing program, a real estate course or they sell health and fitness products. The easiest way I found to walk people through the basic building blocks is to use a real life example of building a brick and mortar business....

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Choosing The East Coast To Go On Vacation

by: Harald Anderson

Are you planning to go on vacations? Have you ever considered taking a road trip to the east coast of the United States? If you haven?t, you should, because this part of America offers a great variety of activities that you and your family can join to have a very good time. You should decide what to do depending on how much time you have. You can choose to drive all the way along the entirecoast or,...

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