Broaden Bonuses for Better Business
by: Todd Kenovas
Providing bonuses has emerged as an important part of the web marketer's arsenal for a fundamental reason: they get results. Since there are numerous ways to incorporate bonuses into your promotion strategy, confining yourself to one or two could be damaging your bottom line.
Consider these dozen ways (plus two extras at no cost!) to use bonuses for more productive marketing:
1. To increase web site traffic, give regular time-limited bonuses. You could also make a game of it by connecting two or more bonues together. Ensure that part one is not quite so useful without the rest of the series.
2. Offer a bonus coupon to those who purchase your product. It could be a discount on another purchase of your own product or someone elses that you have obtained through a joint venture.
3. Exchange discount coupons with other marketers to be used as announced or surprise bonuses.
4. Offer one of your branded products to other businesses in a compatible target market to use as a bonus. The other merchants get a gratis way to add value and you acquire the free advertising.
5. Create a series of reports joined to your products and give them for free to all takers to use as bonuses.
6. Use bonuses to attract and keep ezine subscribers or to expand membership in a forum.
7. Barter products with other marketers so you can provide bonuses that exceed the value of your own product.
8. Declare the dollar value of your bonus, whether it be in your ad copy or in your offers to visitors or customers.
9. If you are promoting merchandise that will be shipped, include a downloadable bonus to give customers a quick reward for buying.
10. Short on bonuses? Here are a few possibilities. You might generate some by excerpting from your ebooks. Or you could offer 30 minutes of consultation for a specified time. Or you could produce a members only section loaded with valuable resources, then provide it as a bonus to buyers.
11. Be kind to your most valued purchasers. Give purchasers of a costly item a powerful unlisted bonus. The bonus could lessen the impact of the big expenditure, enhance the value for your product and trim refund demands. And don't overlook the veteran buyers. Their loyalty is invaluable and ought to be rewarded.
12. Create a feeling of urgency by offering bonuses for a fixed period. You can do this with products, services and ezine subscriptions.
13. Since everyone likes a surprise, make use of this emotional grabber in a couple of ways. State a surprise bonus in your ad copy to help ensure the sale. As well, send a bonus that wasn't offered to increase customer satisfaction and encourage more purchases.
14. Connect with other marketers to merge merchandise and create a potent bonus package that no one else will have. Every contributor can then use it to sell major products.
About The Author
Todd Kenovas is Marketing Manager for Webways Media, the PPC marketing resource. See http://www.webwaysmedia.com for more information.
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On Ebay Aida Is More Than An Opera By Verdi
On Ebay Aida Is More Than An Opera By Verdi
by: Dave Bromley
Ask most people what Aida is and they will tell you it is an opera set in Egypt. Ask a marketing person and they will tell you that it is the sales formula that all advertising must incorporate if it is to succeed.The letters stand for:
A Attention
I Interest
D Desire
A Action
It is a formula that can also help you write better ebay auction listings.
It does not matter how well your description is written, how good your product is or what terrific value it represents if no one knows about it. So how do you grab people?s attention and get them to read your listing?
We know that the majority of potential bidders will start by going to eBay?s search engine. So the important thing is to get as many key words or phrases that they might use into your title. If I am looking for a Rolex Oyster wristwatch I might type in Rolex, Oyster or wristwatch into the...
On Ebay Aida Is More Than An Opera By Verdi
Incorporate > On Ebay Aida Is More Than An Opera By Verdi
On Ebay Aida Is More Than An Opera By Verdi
On Ebay Aida Is More Than An Opera By Verdi
by: Dave Bromley
Ask most people what Aida is and they will tell you it is an opera set in Egypt. Ask a marketing person and they will tell you that it is the sales formula that all advertising must incorporate if it is to succeed.The letters stand for:
A Attention
I Interest
D Desire
A Action
It is a formula that can also help you write better ebay auction listings.
It does not matter how well your description is written, how good your product is or what terrific value it represents if no one knows about it. So how do you grab people?s attention and get them to read your listing?
We know that the majority of potential bidders will start by going to eBay?s search engine. So the important thing is to get as many key words or phrases that they might use into your title. If I am looking for a Rolex Oyster wristwatch I might type in Rolex, Oyster or wristwatch into the...
On Ebay Aida Is More Than An Opera By Verdi
Incorporate > On Ebay Aida Is More Than An Opera By Verdi
How to Integrate Weight Training Properly into Your Golf Exercise Program
How to Integrate Weight Training Properly into Your Golf Exercise Program
by: Sean Cochran
Are you too confused about weight training for golf?
There are many opinions in the golf world on whether weight training is beneficial or counter-productive to the golf swing.
On the PGA Tour it is a well-known fact that the majority of professional golfers are implementing golf fitness exercises into their training regimen. The goal of such golf fitness exercises is to improve their play on the golf course.
First and foremost, as a professional strength and conditioning coach on the PGA Tour, I see the benefits of a golf specific exercise program are well documented.
The confusion for most amateur golfers probably centers around what specific training modalities and exercises should they include in their golf fitness programs and what are the professional golfers doing.
I get a lot of questions on how are the professional...
How to Integrate Weight Training Properly into Your Golf Exercise Program
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2006 Ford Mustang: Retro Cruiser
2006 Ford Mustang: Retro Cruiser
by: Matthew C. Keegan
When Ford decided to redesign the Mustang, they opted to incorporate a retro look, much like what was done previously with the Thunderbird. Fortunately, Ford didn?t look at the ghastly Mustang II series from the 1970s for a template, instead the US automaker drew upon the second generation Mustangs of the late 1960s for their inspiration. Let?s just say that the redesigned Mustang has been nothing short of a sell out hit.
Introduced as a 2005 model, the retro Mustang for 2006 offers only one change: the introduction of a Pony package which is meant to give the car a GT look and feel. Borrowing from the fastback design of the late 1960s, the 2005 model was such a hit that Ford could not keep up with production.
Buyers have a choice between a 4.0L V6 and a 4.6L V8 engine to power the car. With 2+2 seating,
107 inch wheelbase, and a curb weight of just under 3500 pounds, the...
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Finding The Best Realtor?
Finding The Best Realtor?
by: Ingrid Macher
Finding the appropriate time to leave behind the unforgettable moments that you experienced in your home is sometimes stressful, but it's always the time to move forward to get a new investment. Statistics in Las Vegas real estate show that the average family is ready to jump into a new home almost every 5 years, so how you interview the best candidate is going to help you to sell your most valuable asset and move to the next step of finding your next "dream home." Here is some advice for you:
Find an agent with a marketing plan that is designed to incorporate all the resources, tools, and systems accomplishing your goals and needs as the seller of a real state property.
Look for somebody who is going to get you the most amount of money in the least amount of time and the least amount of inconvenience.
Sometimes looking around and interviewing so many candidates can make you confused because...
Finding The Best Realtor?
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Taking Up Beading? An Amazing Variety Of Books And Beading Kits Will Help You Get Started.
Taking Up Beading? An Amazing Variety Of Books And Beading Kits Will Help You Get Started.
by: Aldene Fredenburg
Beading looms, Russian coraling techniques, crocheted bead jewelry, beading incorporated into purses and quilts ? there are so many ways to create beaded items that it's hard to know where to start. Luckily, the Internet can bring an entire world of beading information, materials and supplies into your home. A quick search using the keyword "beading" results in hundreds of websites offering beading materials and supplies, free beading patterns, and a wealth of books for students of beading, both beginning and advanced.
For the beginner, the book Simply Beautiful Beading: 53 Quick and Easy Projects, by Heidi Boyd, offers a variety of attractive designs for jewelry and accessories, as well as projects for home d?cor. She teaches thirteen basic beading techniques, all easy to do and all of which result in beautifully made items for personal...
Taking Up Beading? An Amazing Variety Of Books And Beading Kits Will Help You Get Started.
Incorporate > Taking Up Beading? An Amazing Variety Of Books And Beading Kits Will Help You Get Started.