by: Dave Bromley
Ask most people what Aida is and they will tell you it is an opera set in Egypt. Ask a marketing person and they will tell you that it is the sales formula that all advertising must incorporate if it is to succeed.The letters stand for:
A Attention
I Interest
D Desire
A Action
It is a formula that can also help you write better ebay auction listings.
It does not matter how well your description is written, how good your product is or what terrific value it represents if no one knows about it. So how do you grab people?s attention and get them to read your listing?
We know that the majority of potential bidders will start by going to eBay?s search engine. So the important thing is to get as many key words or phrases that they might use into your title. If I am looking for a Rolex Oyster wristwatch I might type in Rolex, Oyster or wristwatch into the search engine. If you have a Rolex Oyster Wrist Watch for sale at ?25 I will not even find it if your listing title is something like ?Amazing Value Top of the Range Quality Watch?
The secret is to think like a buyer. EBay offer you some tools to help you gain attention. If you cannot get everything in your title that you want you could pay an extra 50p and add a sub title or go for one of the other enhancements that eBay offer. Only testing will tell you whether these are worth it for your products.
Having gained attention and got people to read your listing you have to get and maintain their interest. The very best way to do this is to answer the question that we all have in the back of our mind when we read any advertising, ?What?s in it for me?? If you description starts by outlining what the item is and then details the benefits it offers you will draw the reader onto the next stage which is to create the desire to own the item. One of the best tools to create desire is visualization. Phrases like ?Just imagine how you will feel wearing a top of the range watch? or ?Just think as a Rolex owner you will standout from the crowd?.
So far you have done really well in attracting potential bidders attention, getting their interest and arousing their desire but unless you can get them to take some action it will all have been a waste of time. So how do you get them to take action? It is quite simple really you just ask them. ?If you don?t want to miss this wonderful watch bid now.?
This has been a brief introduction to the AIDA formula but I am sure if you keep it in mind while you are writing your listings you will see an increase in bidders.is to be successful.
About The Author
Dave Bromley is a writer and eBay fan who runs one of the UKs biggest online auction information sites. He also publishes a monthly newsletter and has a 6 part mini course for people who are new to eBay auctions. For more information visit http://www.ukauctionline.co.uk.
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Everyone has that one color they favor.
Whether it is your preferred color that has been your favorite since you were little or just a color that looks fabulous with your hair color and skin tone, consider creating this shade your signature.
Whatever the color, make sure that it looks well with your skin tone, eye color, and hair color before you make the decision to call this particular hue your signature color.
No one wants a signature color you are unable to wear due to it clashing with your natural appearance.
Also, know when you limit using your signature color, because it can quickly turn from clever and classy to quirky and tacky.
It is not necessary for you to dress head to toe in your signature color.
Instead, consider using your signature color in the following ways:
Creating your signature...
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There are many tactics you can use to increase traffic to your website. However, three particularly effective suggestions include search engine optimization, keyword articles, and trading links with other web pages. When you incorporate these three strategies into your overall Web site strategy you will be sure to increase your traffic.
Tip #1 Search Engines and Optimization
You need to be sure your web page is listed with as many search engines as possible and that it is optimized to return results. The more web sites that have your information the more visitors you will attract, it is as simple as that. Also, optimizing your website to be returned in the search engines is also very important. You will be able to do this through keywords included on your pages. The more keywords you have that are directly and indirectly related to your content the better...
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There are many different types of wigs available and they can range from being inexpensive to extremely expensive. For the most part, the old saying, "you get what you pay for," is true when it comes to purchasing wig hairpieces. The more you spend, the higher quality wig you'll get in return. And a higher quality hairpiece means that it will remain beautiful versatile for years to come.
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Developing and utilizing presentation skills can result in increased income for you. Here are a few ways that you can turn your public speaking experience into business profits.
1. Free Speeches to Promote Your Business
A lawyer might make a speech to a group of business persons, free of charge, about the advantages of incorporating their businesses. This could result in obtaining new clients. It could also cause existing clients to purchase additional services, such as incorporations, minute book work, income tax election filings, and so on.
2. Paid Seminars, Workshops and Teleclasses
You could charge admission fees to attend a seminar entitled "How To Incorporate Yourself Without a Lawyer". This seminar could detail the considerations and mechanics of incorporating your own private corporation.
3. Sell Information Products
The information presented during...
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If a site is more of a marketing tool, it must incorporate visual and multimedia images to keep its form accurate. On the other hand, it must also offer helpful content in order to convey its marketability purpose.
The first thing that designers must do is to attain a good balance. In other words, function must first be known before its form can be developed. The equilibrium is always hard to achieve. In fact, some web designers are spending several years in order to perfect the form and function.
Equilibrium between balance and form is a must. However, the...
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So many beautiful people seem to be searching for eternal youth. The ability to look unaffected by the passage of time. Wrinkle free faces at 50. The body of a 60 year old that looks like that of a svelte twenty year old. You see that quite often in Hollywood.
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